Craving, longing, wanting, thirst for pleasurable feelings of the senses.  The Buddha identifies five objects of desire: money (V: tài), beautiful body (V: sắc), fame (or status, power) (V: danh), food (V: thực), rest (V: thùy).  In the Four Noble Truths sermon, the Buddha identified desire as the main cause of suffering.

P: tāṇhā, S: tṛishṇā, V: dục, ái dục